Success
Cultural shift: Introduced user-centred practices that changed how product decisions were made, embedding research and design thinking into a fast-moving startup environment. We grew out design team headcount from 3 to 6 members in the team.
Clarity and consistency: The design system unified core features like wallets, dashboard, trading, VIP rewards, affiliate program, account management and more across web and mobile.
25+ projects and features shipped: All designs were produced of highest standards from the team and myself, with strict user-centred practices in place. The products outlasted the company itself, influencing coinFLEX's white-label products.
Success
Cultural shift: Introduced user-centred practices that changed how product decisions were made, embedding research and design thinking into a fast-moving startup environment. We grew out design team headcount from 3 to 6 members in the team.
Clarity and consistency: The design system unified core features like wallets, dashboard, trading, VIP rewards, affiliate program, account management and more across web and mobile.
25+ projects and features shipped: All designs were produced of highest standards from the team and myself, with strict user-centred practices in place. The products outlasted the company itself, influencing coinFLEX's white-label products.
Overview
The Herd was a test-bed DeFi governance and staking platform built as OPNX’s decentralised counterpart. It explored how staking could go beyond financial incentives to foster community participation, align user engagement with long-term commitment, and serve as a testing ground for on-chain rewards such as real-world assets (RWA).
It's purpose was to open up governance and participation in the ecosystem. At its core, the platform aimed to reward long-term commitment. The Herd was meant to be both a rewards mechanism and a structural link that tied together community engagement, user incentives, and OPNX’s broader trading ecosystem. The longer and larger the stake, the greater the influence and potential benefits.
Overview
The Herd was a test-bed DeFi governance and staking platform built as OPNX’s decentralised counterpart. It explored how staking could go beyond financial incentives to foster community participation, align user engagement with long-term commitment, and serve as a testing ground for on-chain rewards such as real-world assets (RWA).
It's purpose was to open up governance and participation in the ecosystem. At its core, the platform aimed to reward long-term commitment. The Herd was meant to be both a rewards mechanism and a structural link that tied together community engagement, user incentives, and OPNX’s broader trading ecosystem. The longer and larger the stake, the greater the influence and potential benefits.
Overview
The Herd was a test-bed DeFi governance and staking platform built as OPNX’s decentralised counterpart. It explored how staking could go beyond financial incentives to foster community participation, align user engagement with long-term commitment, and serve as a testing ground for on-chain rewards such as real-world assets (RWA).
It's purpose was to open up governance and participation in the ecosystem. At its core, the platform aimed to reward long-term commitment. The Herd was meant to be both a rewards mechanism and a structural link that tied together community engagement, user incentives, and OPNX’s broader trading ecosystem. The longer and larger the stake, the greater the influence and potential benefits.